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About Us

InDesign: Where Bengal's Spirit Blooms in Sustainable Beauty

Born from a passion for Bengal's exquisite artistry and a deep commitment to conscious living, InDesign is more than just an online store; it's a bridge between tradition and sustainability. We weave the stories of generations-old Bengali artisans into every unique piece you hold, offering not just beauty, but a promise of well-being for you and the planet.

Our founder, Sumit Baradia, is an MSc. in AgroEcology from NMBU Norway and a dedicated sustainability activist. Driven by a desire to bridge tradition and eco-conscious living, he founded InDesign to preserve Bengal's rich handcrafted heritage while ensuring environmental health. Every treasure you discover here bears the imprint of his passion.

At InDesign, we offer more than products; we offer a conscious choice:


Chemical-free & Non-Toxic

Breathe easy knowing our products are crafted with nature's purest ingredients, free from harmful chemicals and synthetics. We use natural materials like bamboo, jute, and khadi, minimizing our environmental footprint and whispering a story of respect for the Earth.


Sustainable & Ethical

From responsible sourcing to ethical production practices, we strive to minimize our environmental impact. With every purchase, you become a part of the solution, not the problem. Choose from our handcrafted treasures like brass candle holders, Sitalpati mats, and Sabai grass baskets for storage, all sourced ethically and crafted with care.


Handcrafted with Bengal's Soul

Discover a world where beauty meets purpose. Each piece is more than just an object; it's a conversation starter, a connection to a forgotten culture, and a reminder that conscious living starts with what you choose to cherish. Immerse yourself in the intricate beauty of Madhubani paintings, Kalighat Pattachitra scrolls, and Dhokra metalwork, each piece showcasing the soul of Bengal.

Explore our exquisite collection, where each category brims with Bengal's magic

Sustainable Home Decor

Adorn your space with eco-friendly elegance. Choose a Kantha quilt for your bedroom, hand-woven silk curtains for your living room, or a vibrant Patachitra scroll for your entryway. Every piece tells a story of tradition and conscious living.

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Ethical Fashion:

Wrap yourself in the comfort and warmth of Kantha stoles and hand-woven silk sarees, each stitch imbued with tradition and timeless style. Embrace slow fashion with organic cotton kurtas, bamboo fiber scarves, and hemp yoga pants.

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Life-Enriching Consultancies:

Transform your life with guidance from experts. Design your home with intention through Bengal-inspired interiors and Vastu principles, or tap into the wisdom of permaculture and organic farming to create a self-sustaining haven. Learn from Sumit Baradia's expertise in MSc. AgroEcology to cultivate a healthier future through organic farming practices.

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Browse our collection, feel the stories etched in every detail, and choose to embrace a lifestyle that's good for you, good for the artisans, and good for our planet.

Ready to join our journey? Shop now and let Bengal's treasures weave their magic into your life.

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